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Photography Portfolio - How To Build One
During many photographer's careers, an opportunity comes when it's time to turn pro. While it may seem intimidating from an outsider or hobbyist's perspective, building photography from a pastime to a full-time career is easier than you may think. It doesn't happen overnight and requires a bit of work, but almost anyone can find a way to make a healthy income with photography. One of the most common first steps to shooting professionally is to create a portfolio of your images. Here is how to do it.
Get Focused
Are you trying to shoot for magazines in the fashion industry? Looking to do ads? Portrait studios? Before you begin creating a portfolio, make sure you know exactly the type of job or work you want so you can build your portfolio appropriately. Your photos are what show your ability to perform the job you're chasing, so make sure that they're in line with what that job demands.
This is also a good time to decide on a theme for your portfolio. Although you can have unrelated images in your portfolio, it's always best to connect the images in your book to a specific theme or main idea.
Get Lots of Practice
If you're just starting out or currently don't have any professional gigs, then you're likely going to have to shoot a lot for free. Make sure to be taking pictures in the niche or industry you want and keep a look out for opportunities to build your reputation.
There are lots of people who need photographs taken, and if you shoot for free you can get some invaluable experience. This way you'll get images for your portfolio as well as great experience. Finding work like this is especially easy if you're looking to do portraiture or headshots.
Always Make Prints
There are certainly advantages to having a digital portfolio such as easy access and portability however, you should also have a portfolio of hard copies always available. By having a physical portfolio, it will give you more of an opportunity to discuss your work and demonstrates that you know how to market your images.
And by having a physical portfolio, you also control what your potential client views. Your photos won't look the same on every monitor in the world, so having hard copies of them allows you to skip over any possible display issues.
Your Presentation Matters
Once you have your images, one of the hardest things is deciding how you want to present it. Sadly there is no great secret that will magically grant you every job you try to land, but there are a couple of tips that can make the process easier.
The first thing you want to do is understand your audience. If you're going out for a local portrait studio, a nicely printed, leather-bound photo portfolio will probably be sufficient. But if you're trying to land a job with a top advertising agency, then you will have to make sure that your portfolio stands out from the crowd.
Creativity is good in portfolios, and a quick search around the internet can provide you with tons of ideas, but remember that you should never compromise the clarity of your portfolio for the sake of being unique. Regardless of what you do to showcase your pictures, make sure that each picture is able to be easily viewed and is not distracted by how you're displaying it. Your portfolio will be viewed as an extension of your aesthetic sensibilities so it must be complementary to your photos and theme.
And lastly, it's time to edit or thin down your images. Therefore, you should only share your very best samples of your work. Art Directors and people who hire are busy so you'll often have less than a minute to have your images make their point so always present your best images first. Choose your ten best photos, and if you don't have ten amazing photos then you need to shoot until you do. And if possible try to select images with a similar theme like sunset pictures or your best animal photos.
Overall, building a portfolio isn't difficult because most of the time your work will speak for itself. Work on building a great body of amazing images and a reputation as someone who works with professionalism and a commitment to quality and you'll be landing jobs in no time.
Cheesebrow: Musician, Photographer, Music Education (wcco.com/local/resources)
There’s no doubt those affiliated with the Twin Cities music scene are proud
to be a part of such a distinguished list. It’s no wonder so many artists give
back to the community that helped nurture their talent.
Setting up a Portrait Photo Studio Part 1
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